Resources
Guides for clubs that want control of the commercial side
What should a sponsor system do? How do you get more sponsors? What does a sponsorship cost? We collect the answers here – written for chairs, treasurers and sponsorship managers.
System guides
What should you look for when your club chooses a system – and how does Sportmanager do it?
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CRM for sports clubs
Sponsors, partners, members and volunteers – and why a standard CRM rarely fits a club.
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Sponsor system for sports clubs
The chain from offer to agreement, deliverables, invoice and renegotiation – and what the system needs to hold together.
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Sponsor management for sports clubs
An annual plan for sponsorship work – and how a system makes it possible to stick to.
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Ticketing system for sports clubs
A checklist for when your club chooses a ticketing system: online sales, scanning, season tickets and who owns the customer data.
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Season ticket system
Renewals, fixed seats, activation for every match – and how you keep your season ticket holders.
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The complete guide
Sponsorships for clubs and associations
What is a sponsorship, what does it cost, is there VAT on it, and where do you find sponsors? Everything a club needs to know – with sections on football, handball, ice hockey, basketball, volleyball, badminton and golf.
Sponsorship work in practice
Short guides to everyday sponsorship work – from finding new sponsors to renegotiating with existing ones.
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How do you get more sponsors?
Five steps from the people who already know you to an offer that gets followed up.
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How do you keep track of sponsors?
One list instead of five – and a history that doesn't live in one person's head.
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System for sponsor agreements
What the agreement should include, and how it turns into deliverables and invoices.
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How do you follow up with sponsors?
Follow-up that is about more than payment – and happens before the sponsor asks.
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Digital signature of sponsor agreements
From offer to signed agreement on a phone – no printer or scanner.
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Renegotiating sponsor agreements
Start six months ahead, and come with the documentation in hand.
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Sponsor pipeline for clubs
Sponsor sales as a real sales process – with stages, value and next steps.
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Ready to try it with your own sponsors?
Create your club and add your sponsors – or book a demo built around how your club works day to day.