Guide
Sponsor pipeline for clubs
Sponsor sales is B2B sales. A pipeline is just a board that shows where each offer stands – so no one gets forgotten, and the club can see what's coming in.
Sound familiar?
- Offers go out – and no one knows if there was a reply
- Sales depend on one person and live in emails and notes
- The board asks what's coming in, and the answer is a guess
- New sales and renewals get mixed up
How to build a sponsor pipeline
-
Gather all potential sponsors in one place
Tips from the clubhouse, companies from the Danish company register (CVR), people who reached out themselves – in one inbox.
-
Give each offer a stage
New, in dialogue, offer sent, signed. Move the card when something happens.
-
Add a value and a next step
What's the offer worth, and who does what, when? Then the pipeline can be added up.
-
Look at the board every week
Ten minutes: what's stuck, what needs follow-up, what can be closed.
-
Move signed deals forward
Approved agreements turn into deliverables and invoices – and come back up for renegotiation when they expire.
How Sportmanager helps
The pipeline is a board with columns. Prospects from the Danish company register (CVR) and the inbox become draft agreements with one click, offers are built from the club's packages, and the agreement is sent for signature from the card. The pipeline's value and development are tracked under Finance – with new sales and renewals kept separate.
- Prospects from CVR, emails and lead ads in one inbox
- Stages as columns – drag the card when something happens
- Offers built from standard packages, tailored to each sponsor
- Pipeline value, new sales and renewals in Finance
Questions
What is a sponsor pipeline?
A single overview of all ongoing sponsor negotiations – from first contact to signed agreement – each with a stage, a value and a next step.
Can we customize the stages?
The pipeline follows a proven sponsor process, with stages from draft through negotiation and sending to approved. You can add your own steps as tasks.
What happens when an agreement is approved?
It leaves the pipeline: invoices are created, deliverables are set up, tickets are reserved – and the agreement comes back for renegotiation as it nears expiry.
See also
-
Sales
Sponsorship work with a clear overview – from first contact to renegotiation.
Read about sales
Ready to see what's coming in?
Create your club and put your first offers on the board – or book a walkthrough.