Sponsor pipeline for clubs

Why do clubs need a sponsor pipeline?

In many clubs, sponsor sales are unstructured. Proposals are forgotten or not followed up, the potential in the sales process is invisible, and forecasting is weak.

Typically, sponsor sales sit with one or two people, and the process is managed via emails, notes and personal relationships. This makes sales person-dependent and hard to scale.

A sponsor pipeline gives the club a shared overview of all ongoing negotiations – ensuring nothing falls through the cracks.

The pipeline logic in Sportmanager resembles classic B2B sales, because sponsor sales are fundamentally B2B sales. Proposals are created, moved through stages and closed – or renegotiated.

Sales pipeline with Sportmanager

Sportmanager gives the club a structured pipeline for sponsor sales. New proposals are created in the first column and moved forward as the dialogue progresses.

Each proposal can be composed from the club's product catalogue with standard packages or individual customisation. Prices are generated automatically but can be overridden after negotiation.

When the agreement is ready, it's sent for digital signature directly from the system. Approved agreements are automatically transferred for renegotiation as they approach expiry.