System guide
Ticketing system for sports clubs
Online sales, season tickets, scanning at the gate – and who owns the customer data? Here is what to look for when your club chooses a ticketing system, and how Sportmanager does it.
What should a ticketing system for a sports club do?
A ticketing system for a concert has to sell tickets once. A ticketing system for a sports club has to sell for 15 home games a year, keep track of season tickets, give sponsors their tickets, handle away fans and count attendance – whether you play football, handball, ice hockey or basketball.
Most of that is beyond the big ticketing platforms. They are built for event organizers, not for clubs. And they own the customer data that the club should own itself.
Sound familiar?
- Tickets are sold in one place, season tickets in another and sponsor tickets by email
- The gate staff work from paper lists
- The platform charges a fee per ticket – and keeps the customers’ email addresses
- After the game, nobody knows how many people actually came
Checklist for choosing a ticketing system
- Can guests buy without creating an account?
- Does it handle season tickets – renewals and a seat for every game?
- Can the gate staff scan on a phone without logging in?
- Does the club own the customer data, or does the platform?
- What does it cost per ticket – and who gets the fee?
- Does it tie in with sponsor tickets and hospitality?
- Can you sell at the gate and use discount codes?
How Sportmanager does it
Tickets and season tickets sit in the same system as your sponsors. Guests buy on the game page or in the webshop, season ticket holders activate their seat, sponsors get their tickets from their agreement – and the gate staff scan it all on their phones.
If you already use Eventii or Venue Manager, sales are pulled in from there so they count too.
- Online sales without login – with Stripe
- Season tickets with renewal and activation
- Scanning without login, sales at the gate, discount codes
- Sales and attendance per game – with a share link for the board
What you get
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Tickets
Tickets, season tickets and match days – in the same system as your sponsors.
See the ticketing system in Sportmanager
Questions about ticketing systems
Can we keep using Eventii or Venue Manager?
Yes. Sportmanager pulls tickets and attendance from there, so sponsor tickets and the game’s numbers are still gathered in one place.
Can we sell at the gate?
Yes. A gate checkout records the order as paid in cash, and the tickets are printed or sent by text message.
Can sponsor tickets be handled in the same system?
Yes. The tickets in the sponsor agreement are set aside for each game, and the sponsor can see how many they have used.
Does it work for handball and ice hockey?
Yes. The system is used by clubs in football, handball, ice hockey, basketball and other spectator sports – the seating plan is drawn for your arena or stadium.
Read more
Ready for a ticketing system built for clubs?
Create your club, or book a demo where we set up your next home game with you.