Sportmanager

    Sales

    Sales management for sports clubs

    Sportmanager gives your club a unified overview of sponsor work – from offer to renegotiation.

    Typical challenges with sponsorship work

    Most clubs handle sponsorship work with tools not built for the purpose.

    Sponsor follow-up happens via emails and personal notes

    Agreements are scattered across folders, PDFs and spreadsheets

    One person holds all the knowledge – making the club vulnerable

    Sponsor sales as a structured pipeline

    Sportmanager structures sponsor sales as a real B2B sales process.

    • Pipeline with multiple stages tailored to the sponsor process
    • Better forecast and management overview of pipeline value
    • Less risk of offers being lost or forgotten
    • Approved agreements automatically transfer to renegotiation
    Sponsor pipeline
    Season 25/26
    Leads2
    Dansk Erhverv
    50.000 kr
    Lokal Energi
    30.000 kr
    Dialogue1
    TechVest A/S
    75.000 kr
    Offer sent2
    Nordisk Bank
    150.000 kr
    SportsDrik ApS
    40.000 kr
    Closed1
    NordTech A/S
    120.000 kr
    Total pipeline value465.000 kr
    Agreement detailsActive
    NordTech A/S – Main sponsor 2025/26
    Contact person
    Lars Nielsen
    Annual value
    120.000 kr
    Start date
    01.01.2025
    Expiry
    31.12.2026
    Deliverables
    Banner ad – home ground
    Logo on match jersey
    Social media package (Q1)
    VIP event spring

    Standard packages and individual customisation

    Your club can work with fixed partner packages while still customising individually.

    • Own product range with standard prices and categories
    • Packages are pre-filled with content and price
    • Prices can be overridden after negotiation
    • Price shown per line, per category or as total

    Features for structured sales work

    Sales pipeline

    Follow sponsors from first contact to signed agreement.

    Packages and products

    Work with standard packages or assemble individual agreements.

    Flexible pricing

    Prices are generated automatically but can be overridden after negotiation.

    Digital signatures

    Send agreements for digital signature directly from the system.

    Renegotiation

    See expiring agreements and prepare renegotiation in time.

    Stronger sponsor retention

    Better structure and proactive follow-up strengthen relationships.

    Sponsorsamarbejde
    Sponsor overview
    Filter
    + New sponsor
    34
    Active
    1.2M kr
    Total value
    5
    Expiring soon
    SponsorValueStatus
    B
    Byens Auto
    85.000 krActive
    N
    NordTech A/S
    120.000 krActive
    H
    Hansen VVS
    45.000 krExpiring
    C
    Café Stadion
    25.000 krNew
    S
    SuperBrugsen
    60.000 krActive

    The result for your club

    Better structure in sponsorship work

    Less person-dependency

    Stronger commercial overview

    Higher sponsor retention

    Ofte stillede spørgsmål

    Ready to professionalise your sponsorship work?

    Book a demo and see how Sportmanager structures your sales process from offer to renegotiation.