Get full overview of your sponsorships – and use every single ticket.
Sportmanager is the digital platform that gathers all your sponsorship agreements, tickets, events and employee requests in one place. Built for companies with many sponsorships – from banks and insurance companies to corporates with strong local roots.
Three values you'll feel from day one
Sportmanager is built to give you control over every agreement and every ticket – without heavy spreadsheets or manual processes.
Full overview
All agreements, clubs, products and events in one unified system. No more spreadsheets, email threads or lost tickets.
Maximum utilisation
Visual utilisation rates immediately show which sponsorships deliver value – and where you're leaving money on the table.
Efficient ticket distribution
Employees request tickets via an internal portal. You approve, distribute and document – quickly and fairly.
Optimal use of every single sponsorship investment.
What the solution includes
Nine connected modules cover the whole journey – from signing the sponsorship agreement to tickets being distributed, used and documented.
Sponsorships & agreements
Gather all sponsorship agreements with club, period, products, owners and documents. Create new agreements via a guided wizard – full or simplified.
Clubs
Dedicated club profiles with contact information and an aggregated view of all agreements, events and ticket pools across the board.
Events
Plan and manage matches and events. Register received tickets, open for requests and follow distribution in real time.
Tickets & ticket pools
Track VIP, hospitality and standard tickets with or without PIT/café – per event and per type.
Ticket requests & approval
Employee portal where staff can see upcoming events and request tickets. Administrators approve, adjust or reject with full history.
Departments & users
Structure the organisation in departments with role-based access (Admin, Manager, User, Ticket owner, Reader) and see volume per department.
Products & utilisation rate
Follow each delivery in an agreement – tickets, exposure, hospitality – with colour-coded status (red/yellow/green).
Statistics & reports
Five specialised reports – utilisation, distribution per department, unused products, upcoming events and product overview – with drill-down and PDF export.
Activity log
Chronological log of all critical actions – full audit trail for compliance and governance.
Built for companies with many sponsorships
Sportmanager is specifically developed for organisations where sponsorships are a strategic part of the business and CSR profile:
- Banks and financial institutions with strong local roots
- Insurance companies with regional activities
- Utilities and energy companies
- Corporates with many club and association agreements
- Groups with sponsorships spread across multiple departments and locations
How to get started
The solution rolls out with your own tailored configuration – typically you're up and running within a few days.
- Step 01
Import agreements
Your existing sponsorship agreements and clubs are imported into the platform.
- Step 02
Create organisation
Departments and employees are set up with the correct roles and access.
- Step 03
Set up ticket pools
Ticket pools and products are configured per event and per agreement.
- Step 04
Go live
You're ready to distribute tickets and document utilisation within a few days.
Frequently asked questions
Ready to get control over your sponsorships?
We're happy to show you a demo tailored to your industry and setup – no obligation, online or in person.