Sponsor management for sports clubs
Overview and control of the club's sponsor relationships – from first contact to long-term partnership.
Why is sponsor management a challenge?
Sponsor management is about having control over who the club works with, what has been agreed, and how the collaboration develops over time.
Without a dedicated system, sponsor management ends up being reactive: the club reacts when sponsors reach out, instead of proactively developing partnerships.
The lack of management makes it difficult to document sponsor value, plan renewals and prioritise the most important relationships.
A sponsor management system gives the club the overview needed to work strategically with sponsors and partners.
Structured sponsor management with Sportmanager
Sportmanager gives you a unified overview of all sponsor relationships. You can see the status of each agreement, upcoming deadlines and the collaboration history.
With the sales pipeline, you can follow potential sponsors from first contact to signed agreement. Existing sponsors are managed with automatic follow-up and reminders.
Reporting and value documentation makes it possible to show sponsors the concrete value of the partnership.
Features for effective sponsor management
Sponsor agreements
Collect all agreements with terms, products, deliverables and contract periods in one place.
Product catalogue
Define the club's sponsor products and use them as building blocks in agreements and packages.
Follow-up
Automatic reminders for deadlines, renewals and deliverables.
Digital signature
Send agreements for digital signature and track status to approval.
Invoicing
Create invoices linked to agreements with overview of status and payments.
Renegotiation
View expiring agreements and prepare renegotiation proactively.
The result for your club
Structured sponsor work
Faster agreement closing
Stronger partnerships
Higher sponsor retention
Ready for better control of your sponsors?
Book a demo and see how Sportmanager gives you overview and structure in sponsor management.