Renegotiation of sponsor agreements
Prepare renegotiation in time with automatic overview of expiring agreements – and avoid losing sponsors.
Renegotiation often happens too late
In many clubs, renegotiation is handled reactively. Expiry dates are discovered too late, and renewals happen without proper preparation.
The consequence is that sponsorships are lost because the club doesn't manage to prepare a new proposal.
Renegotiation isn't just administration – it's one of the club's most important commercial areas.
With Sportmanager, renegotiation becomes a proactive work area, not a reactive firefighting exercise.
Proactive renegotiation with Sportmanager
Sportmanager gives the club a unified overview of agreements expiring within 1, 3 and 6 months.
When an agreement approaches expiry, renegotiation can be prepared with access to the full collaboration history.
New agreements can build on existing setups, making the renegotiation process faster and more professional.
Renegotiation features
Expiry overview
See agreements expiring within 1, 3 and 6 months – plus overdue agreements requiring action.
Proactive reminders
Automatic notifications ensure renegotiation is prepared in time.
Agreement history
See the full collaboration history with the sponsor – agreements, products, prices and deliverables.
New agreement from existing
Renegotiated agreements can build on existing product setup and terms.
Stronger negotiation position
With data on collaboration history and deliverables, the club can prepare renegotiation professionally.
Team-based
The entire team has access to the renegotiation overview – regardless of who holds the original relationship.
The result for your club
Fewer lost sponsorships
Better preparation
Stronger retention
Proactive sponsor work
Ofte stillede spørgsmål
Ready for better renegotiation?
Book a demo and see how Sportmanager helps you react in time – before agreements expire.