How to follow up on sponsors?
A guide to systematic sponsor follow-up – so you never forget a sponsor or a deadline.
Why does sponsor follow-up fail?
Following up on sponsors requires discipline and systems.
Most clubs use calendar reminders, emails or verbal agreements.
The consequence is that sponsors don't feel prioritised.
Systematic follow-up with Sportmanager
Sportmanager automates sponsor follow-up with reminders, tasks and activity log.
Each sponsor has a complete activity history.
Sponsor follow-up features
Sponsor agreements
Collect all agreements with terms, products, deliverables and contract periods in one place.
Product catalogue
Define the club's sponsor products and use them as building blocks in agreements and packages.
Follow-up
Automatic reminders for deadlines, renewals and deliverables.
Digital signature
Send agreements for digital signature and track status to approval.
Invoicing
Create invoices linked to agreements with overview of status and payments.
Renegotiation
View expiring agreements and prepare renegotiation proactively.
The result for your club
Consistent follow-up
No forgotten deadlines
Stronger sponsor relationships
Proactive sponsor work
Ready for systematic sponsor follow-up?
Book a demo and see how Sportmanager ensures you always follow up on time.