How to keep track of sponsors?
A guide for sports clubs wanting better overview of sponsors, agreements and follow-up.
Why do clubs lose overview of sponsors?
As the sponsor portfolio grows, it becomes increasingly difficult to keep track of all relationships.
Typically this knowledge sits with one or two people.
Spreadsheets and emails work to a point, but they don't scale.
How to keep track of sponsors with Sportmanager
Sportmanager collects all sponsors in one system. Each sponsor has a profile with agreements, contacts, history and tasks.
Automatic reminders for deadlines and follow-up ensure you never lose overview.
With a central sponsor system, you're never dependent on one person.
Sponsor overview features
Sponsor agreements
Collect all agreements with terms, products, deliverables and contract periods in one place.
Product catalogue
Define the club's sponsor products and use them as building blocks in agreements and packages.
Follow-up
Automatic reminders for deadlines, renewals and deliverables.
Digital signature
Send agreements for digital signature and track status to approval.
Invoicing
Create invoices linked to agreements with overview of status and payments.
Renegotiation
View expiring agreements and prepare renegotiation proactively.
The result for your club
Structured sponsor work
Faster agreement closing
Stronger partnerships
Higher sponsor retention
Read more
Ready for better sponsor tracking?
Book a demo and see how Sportmanager gives you the overview you need.