How to get more sponsors?

A guide for sports clubs wanting to attract more sponsors and strengthen their commercial foundation.

Why is it hard to get new sponsors?

Many sports clubs find it difficult to attract new sponsors. Often it's because the club lacks a structured sales process.

Without a system to track potential sponsors, dialogues and follow-up, the sales effort is random.

Sponsors expect a professional partner. Clubs that can document their exposure have a clear advantage.

It's not about spending more hours – but working smarter.

Sportmanager gives the club a structured sales pipeline where you can follow potential sponsors from first contact to signed agreement.

With professional documentation of exposure and partnerships, you can show potential sponsors what they gain.

Automatic follow-up ensures you never forget a dialogue.

Collect all agreements with terms, products, deliverables and contract periods in one place.

Define the club's sponsor products and use them as building blocks in agreements and packages.

Automatic reminders for deadlines, renewals and deliverables.

Send agreements for digital signature and track status to approval.

Create invoices linked to agreements with overview of status and payments.

View expiring agreements and prepare renegotiation proactively.

More new sponsors

Shorter sales cycle

Book a demo and see how Sportmanager can strengthen your sponsor sales.